RexonaFIFA 2026

A split second. A whole stadium of feeling.

From fleeting TV moments to finished outdoor imagery. The craft behind the work.

ContextThe campaign and the challenge

Football’s biggest feelings, beyond the broadcast.

Football is a game of extremes. Anticipation, disbelief, celebration: moments that happen in an instant, but stay with us long after the final whistle.

The original 30-second television commercial, supplied as project context. Room Twenty Two’s contribution: shot adaptation.

The starting point

An existing international 30- and 15-second television campaign, with three product-pack shots requiring detailed compositing and Australian-market adaptation.

The creative challenge

Extending the campaign beyond television. Lower-quality TVC frames had to become high-quality finished key visuals, with the imagery, composition and layout developed for static and animated out-of-home artwork.

01Finding the moment

Four reactions. One feeling.

Anticipation. Disbelief. Jubilation. Embrace.

From the film, we developed four supporter moments into standalone images, each with a story you can read at a glance.

Clean retouched scene

Retouched scenes without campaign branding, cropped to fit this layout. The finished artwork appears in full further down.

02Every format

One moment. Three shapes.

We developed each visual across portrait, landscape and ultra-wide compositions, balancing the supporter, product and campaign message for every format. Each is composed, not stretched.

Finished campaign artwork Complete and uncropped, in its own format.

03Back in motion

Bringing the moments to life.

With the stills prepared, we introduced AI-assisted animation. The aim was subtle, believable movement that preserved the feeling of each scene, with the emotion still the focus.

Digital rail, 1080×1920, 7 seconds each. Muted and looping; the four executions play one at a time.

Portrait digital out-of-home display mockup

04Product presence

Giving the product its presence.

From basic supplied pack renders, we developed five finished can designs with the same care as the scenes around them, then used AI-assisted animation for realistic can rotation.

A three-can composition (Australia, Sport, England). Plays on request.

05In situ

Out in the world.

One campaign, adapted for office displays, street furniture, digital rail and other out-of-home environments.

Presentation mockups showing the finished artwork in context. They are not photographs of live installations.

Project context: original 15-second TVC · original 30-second TVC. Room Twenty Two contribution: shot adaptation.

06Our role

From moving images to finished campaigns.

Room Twenty Two: TVC shot adaptation, OOH concept development, key-visual retouching and format adaptation, product-image development, AI-assisted scene and can animation, and campaign asset production.

Talk to Room Twenty Two

roomtwentytwo.com.au